No Ugly Content Please: iPhone’s Modality Learning Is Great, but It Will Not Work with “Ugly Looking” e-Learning Content

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I stumbled upon eQuixotic Blog and was impressed with Chris’ quality and mission. Chris talks about Apple’s July 11, 2008 release of Modality Learning.

View Steve Jobs’ Keynote Address at WWDC 2008.


1) In the training industry, many times, there is reluctance to increase the quality of the aesthetics – the look and feel of programs. Cost and time are the usual culprits. In e-Learning or technology-assisted tools, sensual and aesthetics are “parts of the learning experience,” according to John McCarthy and Peter Write in their book “Technology as Experience.” I would further say, that the more aesthetically pleasing the experience, the more learners tend to learn and stay with the material. Apple has always known and applied this precept.

The birth of Modality Learning is a breakthrough. iPhone is an easy tool to use and opens the door for more programmers to develop content (e-Learning) for the iPhone.

2) Those who will invest in quality content will be winners. Those who will not will be at a disadvantage because learners will refuse to study “ugly” content presentations even when presented in the iPhone.

Related post: Micro-Mobile Learning Using iPod Touch – Sun Mobile Learning

Ray Jimenez, PhD

“Helping Learners Learn Their Way” “Helping Learners Apply Learning”

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