Topics this issue:
Which is more compelling to the learners: facts or stories?
The second wave of e-learning programs is now starting to surface in businesses. Tired of the first-generation products where focus was on software, developers are now paying more attention on how to make e-learning more engaging.
In every learning experience there are two parts:
However, it is common knowledge that what goes on in a training environment goes beyond facts. In fact, without stories and organics, the learner has difficulty learning. That is why the classroom trainers keep the training interesting, alive and engaging by effectively using stories and organics.
Unfortunately, in converting content to e-learning, many developers only migrate the facts as printed in handouts. They fail to migrate the organics into the e-learning format. The result is a disaster – boring and uninspiring e-learning programs.
So what is the crux of creating compelling e-learning programs?
Stick with the facts. But weave a story around them.
William Bernbach, whose Doyle Dane Bernbach advertising agency produced many of the most successful mass-communication programs in history—for Avis car rental, Volkswagen automobiles and other clients once observed:
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Over 10 examples of simulation, case studies and story-telling e-learning lessons are presented.
In the Blended e-Learning Workshop you will learn how to construct highly interactive exercises using organics and stories.
Check out the schedules near your area:
Ray Jimenez, PhD
“Helping Learners Learn Their Way”